Riva del Garda, 05.12.2023
How did the idea come about to organize a Bike Festival at Lake Garda?
The basic idea of the Bike Festival originated from the Bike Magazine. At that time, I was the editor-in-chief, and the magazine had been on the market for four years. The innovations during that time were massive, with so many new products entering the market that our testing and technology department struggled to examine them all. What many people don't know is that back then, people wanted even more information than is prepared in a magazine today – around 50 brands with 170 types of bicycles were available. The idea of inviting manufacturers and readers to a festival was born.
An interview with Uli Stanciu
